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Over the next 8 weeks Dan Hobson, Director of On Tap, takes us through the essential eCommerce steps to get your website optimised for the Christmas period From creating a clear navigation page to preparing for the Boxing Day sales, Dan offers business tips and advice to help your website get the most from the busiest shopping period of the year.


Get your compass out
Dan Garner
Director, On Tap


Did you know that 70% of shoppers said that they would spend more time online if eCommerce sites were better? Having a simple, clear and easy navigation page is key to a website. Without it, consumers will become frustrated and may bounce on to a competitor. You should guide your shopper through their journey as simple as possible, providing them with an easy-to-use search bar, directing them to various product and category pages. 


All work and no play
Sam Burchett
People and Performance


What’s on a piece of paper? A CV provides information about someone’s experience, skills and aptitude for the job. But it doesn’t tell you about their personality and how the person blends and works with a team. It doesn’t let you know how well-rounded the person is, or how they would fit in with the company’s culture and fabric.


Visual Merchandising Online – best practices
Dan Garner
Director, On Tap


Today’s omni-channel retailers need to attract highly talented Visual Merchandisers in order to stay ahead of the market. The customer is evolving fast; they are knowledgeable about the industry, your products and your competitors. In order to lead the market, you need to ensure that your technology out evolves your customer. So what are the best practices for Visual Merchandising?


The Cost of Cheap Hosting
Sheila Bouman
Executive Vice President & Managing Director


We all need to stay one step ahead of the field in whatever we do. Hosting is no different – customers have a huge range of options available to them to boost their online presence and will soon look elsewhere if we take our feet off the pedal.


Creating a global community
Sam Burchett
People and Performance


The Internet has had a profound impact on the way we do business. It has generated tremendous opportunities that were not previously available and brought together communities that were previously never connected. Quite simply the Internet has changed the world in which we live in.


Good customer service is unforgettable
Toby Owen
VP Product


Some things are great the entire world over.  Take food for example.  Everywhere I’ve traveled in the world, I’ve found great food.  That’s not to say every place I’ve eaten has great food. But I have found great food in just about everywhere I’ve been.


#IRC14 – it’s a wrap!
Sam Hobbs
e-commerce & Digital Agency Relationship Manager


We took our place at the 2014 Internet Retailing Conference, UK’s longest running and high level strategic conference for online and multichannel retailing, to demonstrate how you can prepare for the future of online retailing.


Internet Retailing 2014
Sam Hobbs
e-commerce & Digital Agency Relationship Manager


We’ll be on hand at the 2014 Internet Retailing conference next week to showcase our range of hosting solutions for eCommerce businesses.

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